Privacy policy
The short version
Odds & Markets has no user accounts, no login and no profiles. We do not ask for your name, and nothing you do here is tied to an identity we hold. The state kept about your visit lives in your own browser, and the one thing we record server-side (outbound clicks to venues) contains no personal information.
Data kept in your browser only
- Your last confirmed selection, so a refresh doesn't lose it (per tab).
- An optional “my usual book” tag, stored in localStorage and never sent to any server-side profile.
- Theme preference (light/dark) and odds-format preference.
- Your selected state/jurisdiction, used to filter venue availability.
- An age-gate acknowledgement cookie, so the gate doesn't reappear every visit.
- Your analytics choice (om-consent), so the notice doesn't reappear every visit.
Clearing your browser storage removes all of it. None of this is required reading for us, it exists so the site works, not so we can identify you.
Click events
When you follow a “Go to [venue]” link, we write one record before redirecting you. Its complete field list:
- occurred_at: timestamp of the click.
- venue_id: which venue the link points to.
- network: the affiliate link mechanism used.
- tracker: a placement string (for example, which page the click came from).
- click_id: an internal identifier built from a timestamp and a salted, non-reversible hash; it is never sent to any affiliate network and cannot be reversed into anything about you.
- context_route: the on-site placement the click originated from.
No name, email, phone number, account identifier or precise location appears in a click event. See the affiliate disclosure for why these records exist.
Analytics and audience sharing
We use PostHog, a product-analytics service, to understand how the site is used: which pages are viewed, which markets get priced, which venues get clicked, the state you selected, your theme, and general browser and device details. PostHog sets a first-party cookie holding a random identifier so that repeat visits from the same browser count as one visitor. We never send it your name, your email, or anything you type into the site. Requests travel through our own domain to PostHog's US servers.
Odds & Markets is one of several sports brands affiliated through GSI Media LLC, alongside WagerBird, Advanced Sports Data and StatNerds. We may share analytics and audience data (the random identifier and the events above) with those sister brands to build advertising audiences and to measure campaigns across our sites. Under California and Texas privacy law this counts as “selling” or “sharing” personal information, and you can opt out at any time.
To opt out: use the link (also in the footer of every page) and turn off “Analytics and audience sharing”. The choice is saved in your browser and takes effect immediately; if analytics was on, its cookie is removed.
If your browser sends a Global Privacy Control signal, we treat it as an opt-out automatically: analytics stays off and the setting shows as off, with nothing for you to do.
When analytics is on and you follow a venue link, a salted, non-reversible token derived from the analytics identifier is included in the referral code so a venue sign-up can be attributed to the visit that led to it. The identifier itself is never sent to a venue.
Third-party processors
A small number of infrastructure providers process data on our behalf:
- Odds and prediction-market data vendors: supply the prices we display; they receive no visitor data from us.
- Sanity: hosts our editorial content.
- Sentry: error monitoring; may receive technical request metadata when something breaks.
- Upstash: rate limiting; sees request counts, not identities.
- PostHog: product analytics, as described above; opt out via the cookie settings.
- Privacy-respecting page analytics: aggregate page-view counts, no cross-site tracking.
When you continue to a venue, that venue's own privacy policy governs from the moment you arrive there, including any referral identifier its affiliate network reads from the link.
Your rights and contact
Because we hold no account data about you, most access or deletion requests have nothing to act on, but you can always ask. Contact privacy@oddsandmarkets.com with any privacy question, including requests under your state's privacy law.
Odds & Markets is operated by SkyBurst Technology, Inc.